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Understanding the Dynamics of Value is Essential to Six Sigma Marketing

Monday, March 22nd, 2010

Value is a much bandied about word in the quality world.  We are told that value is the sine qua non of lean and Six Sigma even though companies talk about how their deployments improve customer satisfaction.  Somewhere along the line, value as a driving factor in these highly disciplined ...

Dealers Will Bring Toyota Back

Wednesday, March 17th, 2010

I had a very transforming conversation with a CAT product manager a number of years ago.  She and I were talking about value and she indicated that CAT was going through somewhat of a change in their thinking – at least some of the people at CAT were.  We were ...

Six Sigma Marketing is Six Sigma Generation III

Tuesday, March 10th, 2009

Quality Digest spent a couple of hours talking with Mikel Harry about what he calls Six Sigma Generation III.  Harry explains it within an evolutionary context.  "The first generation of Six Sigma was focused on defect reduction: That was Motorola.  That was when I refocused it -- at ADD and then ...

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