Tuesday, July 27th, 2010
I’ll bet that you’ve run into this phenomenon over the course of your corporate or organizational experience. It’s a situation that has always interested me and when I’m involved in a project it is not uncommon that there is often a moment that “processitis” emerges. For me it’s when the ...
Posted in eric reidenbach, project selection, six sigma marketing | 4 Comments »
Wednesday, July 21st, 2010
The U.S. House has found new ways to spend American’s money. Hopefully, this expenditure will provide a good return on investment to taxpayers. The “Sectors Act” would provide grants for public-private partnerships to address training needs for various industries.
If you’ve been following this blog you will know that I have ...
Posted in Manufacturing, best in market, eric reidenbach, market share, six sigma marketing, value | No Comments »
Wednesday, July 14th, 2010
This quote is attributed to Warren Buffet and captures a strong central theme of customer value. I also came across a snippet from a Harvard Business Review article (1990) by Day and Fahey that really socks home the idea and importance of customer value.
In the early 1970s, Schlitz reduced brewery ...
Posted in eric reidenbach, market share, six sigma marketing, value | No Comments »
Tuesday, July 6th, 2010
Six Sigma Marketing (SSM) places a high premium on customer loyalty. It seeks to reduce defects, nonvalue adding transactions to 3 per 1,000,000. Not a likely goal to achieve but a statement regarding the importance of holding on to customers.
Market share is comprised of two major components, customer acquisition and ...
Posted in NPS, customer satisfaction, defect reductions, market share, value, voice of the market | 3 Comments »
Wednesday, June 30th, 2010
Here are a couple of points from the 2010 Global Manufacturing Competitiveness Index, a research report from Deloitte’s Global Manufacturing Industry group and the U.S. Council on Competitiveness:
…difficulties accessing the right kind of talent are likely to contribute to the United States becoming less globally competitive in the next five ...
Posted in Manufacturing, best in market, eric reidenbach, six sigma marketing, value | No Comments »
Wednesday, June 23rd, 2010
I have used this blog to challenge US manufacturers to better understand how to measure and manage the value of their products. By value, I mean value from the perspective of the buyers that they have targeted. I do so because value – customer value – is the best leading ...
Posted in Manufacturing, eric reidenbach, market share, value, value proposition | 3 Comments »
Tuesday, June 22nd, 2010
“US Manufacturing Crown Slips” is a headline of an article at FT.com. In the article, the writer, Peter Marsh points out that “The U.S. remained the world’s largest manufacturing nation by output last year, but is poised to relinquish this slot to China – thus ending a 110 year run ...
Posted in Manufacturing, best in market, eric reidenbach, six sigma marketing, value | No Comments »
Monday, June 14th, 2010
I was recently preparing for a podcast on customer identification with Joe Dager of Business 901. The focus of the podcast was on the best ways to identify different customer groups. During the Q&A, Joe asked about a tool that I use in Six Sigma Marketing called the Product/Market (P/M) ...
Posted in customer information, eric reidenbach, product/markets, quality, value, voice of the market | 4 Comments »
Thursday, June 10th, 2010
I am. Andrew Thomas writes at Industry Week about airline satisfaction being up and attributes it to a lowering of expectations. Here’s how this is supposed to work. Satisfaction is the result of comparing our expectations to reality. If our expectations exceed the actual experience then we are dissatisfied. If, ...
Posted in best in market, customer satisfaction, eric reidenbach, market share, six sigma marketing, value | 1 Comment »
Monday, June 7th, 2010
One of the more difficult issues to deal with is the question of “What price do we charge for our products or services?” There is a ton of literature that deals with this question. Colleges of Business tell us that price must cover variable costs with the difference (margin) going ...
Posted in eric reidenbach, market share, pricing, qualifiers, six sigma marketing | 1 Comment »
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