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Six Sigma Marketing Restores the Balance Between Science & Art Missing in Traditional Marketing

Monday, April 5th, 2010

Phil Kotler once characterized marketing as “the science and art of finding, keeping and growing profitable customers.” There is no agreement that I know of regarding the balance of science and art, but recently there have been many criticisms of marketing as being too intuitive. This would suggest an imbalance ...

Posted in eric reidenbach, market share, six sigma marketing, value, voice of the market | No Comments »

The Dissatisfaction with Satisfaction – Show Me the Money!

Monday, March 23rd, 2009

Traditional marketing, and for that matter, many Six Sigma practitioners, are captive to the “contented customer theory” which postulates that a satisfied customer is a profitable customer. Let’s look at this issue more closely. When customer satisfaction is the objective of either marketing efforts or Six Sigma deployments, it is elevated ...

Posted in customer satisfaction, market share, six sigma marketing, top line revenue, value | No Comments »

Six Sigma Marketing Restores the Balance Between Science & Art Missing in Traditional Marketing

The Dissatisfaction with Satisfaction – Show Me the Money!

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Six Sigma Marketing Restores the Balance Between Science & Art Missing in Traditional Marketing

The Dissatisfaction with Satisfaction – Show Me the Money!

Six Sigma IQ

Recent Posts

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