Wednesday, July 14th, 2010
This quote is attributed to Warren Buffet and captures a strong central theme of customer value. I also came across a snippet from a Harvard Business Review article (1990) by Day and Fahey that really socks home the idea and importance of customer value.
In the early 1970s, Schlitz reduced brewery ...
Posted in eric reidenbach, market share, six sigma marketing, value | No Comments »
Wednesday, June 23rd, 2010
I have used this blog to challenge US manufacturers to better understand how to measure and manage the value of their products. By value, I mean value from the perspective of the buyers that they have targeted. I do so because value – customer value – is the best leading ...
Posted in Manufacturing, eric reidenbach, market share, value, value proposition | 3 Comments »
Monday, June 21st, 2010
We are about to see some very interesting strategies on the part of many commercial banks. According to the Wall Street Journal, “Bank of America and other banks are preparing new fees on basic banking services as they try to replace revenue lost to regulatory rules, in a push that ...
Posted in Banking, eric reidenbach, market share, quality, six sigma marketing, value | No Comments »
Monday, May 17th, 2010
Value drives market share and best in market status. If your brands are not best in market and you’re not the market share leader, it may be that they are telling the market that they’re not worth it.
The Competitive Value Matrix shown above depicts the competitive value propositions of several ...
Posted in best in market, eric reidenbach, market share, quality, six sigma marketing | No Comments »
Monday, March 23rd, 2009
Traditional marketing, and for that matter, many Six Sigma practitioners, are captive to the “contented customer theory” which postulates that a satisfied customer is a profitable customer. Let’s look at this issue more closely.
When customer satisfaction is the objective of either marketing efforts or Six Sigma deployments, it is elevated ...
Posted in customer satisfaction, market share, six sigma marketing, top line revenue, value | No Comments »
Friday, March 20th, 2009
I want to start a conversation regarding the use of customer satisfaction as the metric of choice in judging the efficacy of organizational efforts and why value is more appropriate. In doing so, I will use a couple of blogs – this first blog focuses on the difference between the ...
Posted in customer satisfaction, market share, quality, six sigma marketing, top line revenue, value | No Comments »
Tuesday, March 10th, 2009
Quality Digest spent a couple of hours talking with Mikel Harry about what he calls Six Sigma Generation III. Harry explains it within an evolutionary context.
"The first generation of Six Sigma was focused on defect reduction: That was Motorola. That was when I refocused it -- at ADD and then ...
Posted in cost cutting, market share, product/markets, quality, six sigma marketing, top line revenue, value, voice of the market | No Comments »
Thursday, March 5th, 2009
That is the title of a recent article appearing on brandweek.com. In a recent blog I talked about the shortsightedness of over-reliance on cost cutting during these times of economic malaise. Let me punctuate that message with some additional information from the Brand Keys report which conducted a study of ...
Posted in cost cutting, market share, product/markets, quality, six sigma marketing, value, voice of the market | No Comments »
Monday, February 23rd, 2009
Have you heard the news? We are in a recession and depending on who you are listening to it’s the worse recession since the Great Depression or at least, the recession of the late 70s and early 80s. So what’s it going to be? Cut inventory, labor, deliveries, marketing? This ...
Posted in Uncategorized, market share, quality, six sigma marketing, value, voice of the market | 2 Comments »
Thursday, February 19th, 2009
I Think That I Shall Never See
(With profound apologies to Joyce Kilmer and Trees of all kinds)
I think that I shall never see
Anything so powerful as quality.
Quality that drives our growing share
Against which competition cannot compare;
Second to none is our enhanced value
This indeed is the driver of all revenue;
Customer Loyalty ...
Posted in Uncategorized | No Comments »
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