e-BIM : Six Sigma Marketing

The Dissatisfaction with Satisfaction: It’s Too Simplistic

Wednesday, March 25th, 2009

In the previous two blogs I have outlined a couple of issues that Six Sigma practitioners should consider when trying to capture buyer input. Let me conclude this focus on customer satisfaction versus customer value with a couple of final thoughts regarding methodology. My intent is not to turn Black ...

Posted in customer satisfaction, market share, quality, six sigma marketing, top line revenue, value, voice of the customer, voice of the market | No Comments »

Six Sigma Marketing Uses the Economic Downturn as a Turnaround Launching Pad

Monday, February 23rd, 2009

Have you heard the news? We are in a recession and depending on who you are listening to it’s the worse recession since the Great Depression or at least, the recession of the late 70s and early 80s. So what’s it going to be? Cut inventory, labor, deliveries, marketing? This ...

Posted in Uncategorized, market share, quality, six sigma marketing, value, voice of the market | 2 Comments »

The Dissatisfaction with Satisfaction: It’s Too Simplistic

Six Sigma Marketing Uses the Economic Downturn as a Turnaround Launching Pad

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The Dissatisfaction with Satisfaction: It’s Too Simplistic

Six Sigma Marketing Uses the Economic Downturn as a Turnaround Launching Pad

Six Sigma IQ

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