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Value Trumps Price Among Shoppers

Thursday, March 5th, 2009

That is the title of a recent article appearing on brandweek.com.  In a recent blog I talked about the shortsightedness of over-reliance on cost cutting during these times of economic malaise.  Let me punctuate that message with some additional information from the Brand Keys report which conducted a study of ...

Posted in cost cutting, market share, product/markets, quality, six sigma marketing, value, voice of the market | No Comments »

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