Archive for the ‘voice of the buisiness’ Category
Wednesday, March 3rd, 2010
Who is the customer? That may seem like a stupid question but in many organizations it is not who you might think. Many organizations that purport to use the VOC (voice of the customer) to drive their strategic and operational initiatives – this is particularly true of those organizations that ...
Posted in customers, eric reidenbach, market share, quality, six sigma marketing, value, value tools, voice of the buisiness | No Comments »
Thursday, August 13th, 2009
It is not uncommon for disciplines like Six Sigma, Lean, QFD, or TQM, to name a few, to forget what they are all about. These are quality disciplines or methodologies and quality has no meaning when it is divorced from the source of that meaning – the customer. Quality without ...
Posted in customers, marekt value solutions, market share, value, voice of the buisiness, voice of the customer, voice of the market | 1 Comment »
Monday, May 4th, 2009
After having worked with a large number of organizations, some big, some small, some smart and frankly, some dumber than a pile of gravel, I have cataloged three basic problems that organizations have to overcome to become superior value providers and market leaders. There are others, but these three are ...
Posted in Uncategorized, cost cutting, customer satisfaction, defect reductions, market share, product/markets, quality, value, value proposition, voice of the buisiness, voice of the market | No Comments »
Tuesday, April 21st, 2009
The other day I got an interesting email from a Master Black Belt asking why not simply apply Six Sigma to marketing activities instead of creating an integration of Six Sigma and Marketing? Good question.
Six Sigma Marketing is a fact – based, disciplined approach to growing market share by providing ...
Posted in cost cutting, defect reductions, market share, product/markets, six sigma marketing, value, voice of the buisiness, voice of the customer, voice of the market | No Comments »
Wednesday, March 4th, 2009
I am a member of the Master Blackbelt Networking Group on Linkedin. What a great group! One of our current discussions focuses on the source of LSS projects: What is your experience in identifying Lean Six Sigma projects? What methods, techniques, or tools do you use to identify them? Pro's ...
Posted in Uncategorized, cost cutting, market share, project selection, quality, six sigma marketing, value, voice of the buisiness, voice of the customer, voice of the market | No Comments »
Articles
Media »
Videos
Podcasts
White Papers
Interviews
Columns
Blogs
Books
Webinars
Conferences
