Archive for the ‘product/markets’ Category
Monday, June 14th, 2010
I was recently preparing for a podcast on customer identification with Joe Dager of Business 901. The focus of the podcast was on the best ways to identify different customer groups. During the Q&A, Joe asked about a tool that I use in Six Sigma Marketing called the Product/Market (P/M) ...
Posted in customer information, eric reidenbach, product/markets, quality, value, voice of the market | 4 Comments »
Thursday, April 15th, 2010
“We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools.” Joe Dager asked that question during our recent podcast. Here’s how I responded with some additional guidelines to reduce “data clutter”. ...
Posted in best in market, customer information, product/markets, value, voice of the market | 1 Comment »
Monday, February 22nd, 2010
I have often been asked about the genesis of Six Sigma Marketing. Six Sigma Marketing was developed in response to a simple question – “How do we use Six Sigma to grow market share?” The question was posed to me by a Master Black Belt at a large Cat dealership ...
Posted in best in market, customers, eric reidenbach, market share, product/markets, six sigma marketing, value, voice of the customer, voice of the market | No Comments »
Thursday, February 18th, 2010
“Until 1997, the total market for plastic pellet drying and conveying equipment had grown at a rate of approximately 7% for the past 30 years,” explained an executive VP at a plastics equipment maker. “Then, the market went flat and began to decline. By 2002, it had leveled out at ...
Posted in best in market, customers, eric reidenbach, market share, product/markets, six sigma marketing, value, voice of the market | No Comments »
Monday, February 15th, 2010
When you are constantly looking down it’s difficult to see what is going on around you. This is a common ailment of many manufacturing organizations – they are, simply put, product oriented and not market focused. A product orientation with its emphasis on costs and production occludes the organization to ...
Posted in Lean, best in market, cost cutting, customers, eric reidenbach, market share, product/markets, quality, six sigma marketing, top line revenue, value, voice of the market | 1 Comment »
Tuesday, February 9th, 2010
Here are some of the more recent articles, columns and blogs on IQPC’s Customer Management website.
· “Call Center Quality & Monitoring: From Best Practices to Next Practices”
· “Does Average Handle Time (AHT) Have a Place in the Modern Call Center?”
· “Managing Call Center Results is More Than Managing AHT”
· ...
Posted in best in market, customer retention, customers, eric reidenbach, market share, product/markets, quality, six sigma marketing, top line revenue, value, value proposition, value streams, voice of the market | No Comments »
Monday, January 18th, 2010
On the factory floor, within the walls of manufacturing firms, and among many executive management teams, value is an abstraction. They talk about it, praise it, claim that they are offering it BUT (that’s a big but) they don’t deliver it. At least that is the conclusion that I have ...
Posted in best in market, cost cutting, customers, eric reidenbach, market share, product/markets, six sigma marketing, value, voice of the market | 1 Comment »
Tuesday, January 12th, 2010
Thomas Ostasiewski has written an article that raises an extremely important point and one that I would like to underscore and expand upon. He asks a fundamentally important question, “Is your six sigma project a top priority to your company?” Funny how some of the simplest questions can actually penetrate ...
Posted in best in market, cost cutting, customers, eric reidenbach, product/markets, project selection, six sigma marketing, value, value proposition | No Comments »
Monday, December 14th, 2009
To many organizations the term “customer management” has come to mean call centers. It is here where customers can have their questions answered about all sorts of interactions or events. These include, but are not limited to, how to make the product work, why were they charged more than they ...
Posted in best in market, customers, eric reidenbach, market share, product/markets, six sigma marketing, value | No Comments »
Tuesday, November 17th, 2009
Perhaps the most vexing problem facing any organization is the need and ability to handle change. We have all been in situations where someone has “moved our cheese” and our first reaction is to reject the change. We spend countless hours counter-arguing against the change instead of keeping our wits ...
Posted in Lean, best in market, corporate culture, cost cutting, customers, defect reductions, eric reidenbach, market share, market value solutions, product/markets, quality, six sigma marketing, value | 2 Comments »
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