Archive for the ‘pricing’ Category
Monday, June 7th, 2010
One of the more difficult issues to deal with is the question of “What price do we charge for our products or services?” There is a ton of literature that deals with this question. Colleges of Business tell us that price must cover variable costs with the difference (margin) going ...
Posted in eric reidenbach, market share, pricing, qualifiers, six sigma marketing | 1 Comment »
Wednesday, June 2nd, 2010
Stewart Anderson writes a very interesting article “Linking Improvement to Strategy” that appears on the Quality Digest website. Among some of the interesting points that he makes are:
“High quality and low costs are no guarantee for profits.”
“..in many industries, achieving high quality and lean operations have become the price of ...
Posted in best in market, cost cutting, eric reidenbach, market share, pricing, value | 1 Comment »
Thursday, March 11th, 2010
“In the absence of value, all we have is price.” This is the first sentence from an article by Jan Kelly that all marketers and quality professionals should read because it really underscores the essence of Six Sigma Marketing.
If you don’t understand value or worse, if you choose to ignore ...
Posted in customers, eric reidenbach, market share, pricing, quality, six sigma marketing, value, value proposition | No Comments »
Monday, March 8th, 2010
This is not really and either or proposition as the title suggests. I do find that many companies are seduced by the glamour and sexiness of innovation – coming up with new products that create the so-called Blue Oceans where little if any competition exists. Such was the case of ...
Posted in corporate culture, customers, eric reidenbach, market share, new product development, pricing, quality, six sigma marketing, voice of the market | No Comments »
Wednesday, January 6th, 2010
One thing that I have found working with manufacturers is the less than solid and trusting relationship that they have with their channel members. Whether they are agents, brokers, or dealers, it is not uncommon to find that the relationship between the manufacturer and the channel is not an entirely ...
Posted in best in market, customers, eric reidenbach, market share, pricing, quality, six sigma marketing, value, voice of the market | 1 Comment »
Monday, December 7th, 2009
In the past, economic recovery has depended heavily upon increased consumption. Two factors may change all of this and retard our recovery efforts. The first factor has to do with demographics. Baby Boomers such as yours truly are in that part of their lifecycles where consumption is much less important ...
Posted in customers, eric reidenbach, pricing, quality, six sigma marketing, value, voice of the market | No Comments »
Tuesday, November 3rd, 2009
In “Ten Steps to Keeping Your Customers Loyal”, Joe Calloway begins with a story about the Acme Widget Co. Acme needed to increase revenue and profits so they initiated a new ad campaign and offered special deals to first time buyers. Buyers responded but, Acme management found that their revenues ...
Posted in best in market, cost cutting, customers, eric reidenbach, market share, operational excellence, pricing, product/markets, quality, six sigma marketing, value, voice of the market | No Comments »
Tuesday, October 6th, 2009
For those of you who are thinking about what the next strategy or next move that your organization will make, take a few moments and read the article on Hyundai in the Wall Street Journal. There are several interesting issues raised.
First, Hyundai entered the U.S. market as a discount brand. ...
Posted in customers, eric reidenbach, operational excellence, pricing, quality, six sigma marketing, value | 1 Comment »
Monday, September 28th, 2009
There is nothing worse or more difficult than taking on a project and not having the correct tools. I should know since I am one of the world’s worse handymen. My toolbox has a hammer, a screwdriver and a roll of duct tape. If they don’t do the trick my ...
Posted in customer satisfaction, eric reidenbach, market value solutions, pricing, product/markets, value, value proposition | 4 Comments »
Tuesday, September 15th, 2009
If you have been following the healthcare debate that has dominated the US media for the past several months you might have noticed an interesting aspect of it. What you are experiencing is a governmental new product development program in all its glorious and fallible essence.
Most commercial new product development ...
Posted in customers, eric reidenbach, healthcare, innovation, market value solutions, new product development, new products, pricing, product/markets, six sigma marketing, speed of value, value | No Comments »
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