Archive for the ‘new product development’ Category
Monday, March 8th, 2010
This is not really and either or proposition as the title suggests. I do find that many companies are seduced by the glamour and sexiness of innovation – coming up with new products that create the so-called Blue Oceans where little if any competition exists. Such was the case of ...
Posted in corporate culture, customers, eric reidenbach, market share, new product development, pricing, quality, six sigma marketing, voice of the market | No Comments »
Tuesday, September 15th, 2009
If you have been following the healthcare debate that has dominated the US media for the past several months you might have noticed an interesting aspect of it. What you are experiencing is a governmental new product development program in all its glorious and fallible essence.
Most commercial new product development ...
Posted in customers, eric reidenbach, healthcare, innovation, market value solutions, new product development, new products, pricing, product/markets, six sigma marketing, speed of value, value | No Comments »
Tuesday, September 8th, 2009
There are numerous reports regarding the future of American manufacturing -some thoughtful and some not. Some reports are typified by emphasizing the same old “in the box thinking” focusing on: labor costs, regulation, production efficiencies, innovation, etc. as the keys to the future success of American manufacturing. While these things ...
Posted in cost cutting, eric reidenbach, market share, new product development, six sigma marketing, value, value tools | 2 Comments »
Monday, May 18th, 2009
Here is a basic proposition that is conveyed by Six Sigma Marketing:
The greater the value in a product/service offering, the faster the market penetration and market share growth.
Six Sigma Marketing has a laser like focus on value creation as the driver of market share growth. Let’s look at the mechanics ...
Posted in innovation, market share, new product development, new products, speed of value, top line revenue, value | No Comments »
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