Archive for the ‘market share’ Category
Wednesday, July 21st, 2010
The U.S. House has found new ways to spend American’s money. Hopefully, this expenditure will provide a good return on investment to taxpayers. The “Sectors Act” would provide grants for public-private partnerships to address training needs for various industries.
If you’ve been following this blog you will know that I have ...
Posted in Manufacturing, best in market, eric reidenbach, market share, six sigma marketing, value | No Comments »
Wednesday, July 14th, 2010
This quote is attributed to Warren Buffet and captures a strong central theme of customer value. I also came across a snippet from a Harvard Business Review article (1990) by Day and Fahey that really socks home the idea and importance of customer value.
In the early 1970s, Schlitz reduced brewery ...
Posted in eric reidenbach, market share, six sigma marketing, value | No Comments »
Tuesday, July 6th, 2010
Six Sigma Marketing (SSM) places a high premium on customer loyalty. It seeks to reduce defects, nonvalue adding transactions to 3 per 1,000,000. Not a likely goal to achieve but a statement regarding the importance of holding on to customers.
Market share is comprised of two major components, customer acquisition and ...
Posted in NPS, customer satisfaction, defect reductions, market share, value, voice of the market | 3 Comments »
Wednesday, June 23rd, 2010
I have used this blog to challenge US manufacturers to better understand how to measure and manage the value of their products. By value, I mean value from the perspective of the buyers that they have targeted. I do so because value – customer value – is the best leading ...
Posted in Manufacturing, eric reidenbach, market share, value, value proposition | 3 Comments »
Monday, June 21st, 2010
We are about to see some very interesting strategies on the part of many commercial banks. According to the Wall Street Journal, “Bank of America and other banks are preparing new fees on basic banking services as they try to replace revenue lost to regulatory rules, in a push that ...
Posted in Banking, eric reidenbach, market share, quality, six sigma marketing, value | No Comments »
Thursday, June 10th, 2010
I am. Andrew Thomas writes at Industry Week about airline satisfaction being up and attributes it to a lowering of expectations. Here’s how this is supposed to work. Satisfaction is the result of comparing our expectations to reality. If our expectations exceed the actual experience then we are dissatisfied. If, ...
Posted in best in market, customer satisfaction, eric reidenbach, market share, six sigma marketing, value | 1 Comment »
Monday, June 7th, 2010
One of the more difficult issues to deal with is the question of “What price do we charge for our products or services?” There is a ton of literature that deals with this question. Colleges of Business tell us that price must cover variable costs with the difference (margin) going ...
Posted in eric reidenbach, market share, pricing, qualifiers, six sigma marketing | 1 Comment »
Wednesday, June 2nd, 2010
Stewart Anderson writes a very interesting article “Linking Improvement to Strategy” that appears on the Quality Digest website. Among some of the interesting points that he makes are:
“High quality and low costs are no guarantee for profits.”
“..in many industries, achieving high quality and lean operations have become the price of ...
Posted in best in market, cost cutting, eric reidenbach, market share, pricing, value | 1 Comment »
Tuesday, June 1st, 2010
I recall a meeting that I had with a manufacturer of heavy equipment. We had been involved in a planning session focused on how to compete against some pretty clever and effective competitors. One of the issues had to do with pricing. My client had been pricing against the best ...
Posted in best in market, eric reidenbach, market share, six sigma marketing, value, voice of the market | 3 Comments »
Wednesday, May 26th, 2010
In February 2006, ASQ’s Quality Progress published an article titled, “Link Satisfaction to Market Share and Profitability”. Because this subject is of great interest too me, I grabbed a hold of it and began reading with great anticipation. With sweaty palms I turned the pages, my breathing rapidly escalating, my ...
Posted in best in market, customer satisfaction, eric reidenbach, market share, six sigma marketing, value | 4 Comments »
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