Archive for the ‘defect reductions’ Category
Tuesday, July 6th, 2010
Six Sigma Marketing (SSM) places a high premium on customer loyalty. It seeks to reduce defects, nonvalue adding transactions to 3 per 1,000,000. Not a likely goal to achieve but a statement regarding the importance of holding on to customers.
Market share is comprised of two major components, customer acquisition and ...
Posted in NPS, customer satisfaction, defect reductions, market share, value, voice of the market | 3 Comments »
Tuesday, June 29th, 2010
I came across this article (admittedly belatedly) but I found it very interesting since it seems to capture the state of Six Sigma about 5 years ago. In the article, 21 Common Six Sigma Problems, Forrest Breyfogle identifies 21 common six sigma problems and provides short answers to them. I have ...
Posted in cost cutting, defect reductions, eric reidenbach, project selection, value | 1 Comment »
Tuesday, May 18th, 2010
Within the framework of Six Sigma Marketing (SSM), reducing customer defections plays a critical role in growing market share. After all, it is extremely difficult to grow share when you are hemorrhaging customers. The CONTROL stage of SSM uses a transactional assessment to evaluate the level of value that it ...
Posted in defect reductions, quality, six sigma marketing, value | No Comments »
Tuesday, November 17th, 2009
Perhaps the most vexing problem facing any organization is the need and ability to handle change. We have all been in situations where someone has “moved our cheese” and our first reaction is to reject the change. We spend countless hours counter-arguing against the change instead of keeping our wits ...
Posted in Lean, best in market, corporate culture, cost cutting, customers, defect reductions, eric reidenbach, market share, market value solutions, product/markets, quality, six sigma marketing, value | 2 Comments »
Friday, September 11th, 2009
The other day I was speaking to a Master Black Belt from a large manufacturing concern who was talking about the success of their Six Sigma deployment. During a lull in the conversation I tried to get her to talk about how they are using Six Sigma to grow market ...
Posted in corporate culture, cost cutting, customers, defect reductions, eric reidenbach, market share, market value solutions, product/markets, six sigma marketing, value, value proposition, value tools | 1 Comment »
Monday, August 3rd, 2009
I am currently doing research for a new book on manufacturing and value creation. In the course of my research I came across a report that I think is well worth reading. The report is titled, Comparison & Analysis of US & Global Economic Data & Trends. In spite of ...
Posted in cost cutting, defect reductions, eric reidenbach, market share, operational excellence, product/markets, quality, six sigma marketing, value, value proposition, value tools | 1 Comment »
Wednesday, July 22nd, 2009
The healthcare industry is currently facing challenges on many fronts. Escalating costs for rapidly advancing technology and pressure to deliver quality care to more people (baby boomers, uninsured, under insured) at lower costs have created the perfect storm….To find a discipline solution that will lead to sustainable improvements in quality ...
Posted in customer retention, customer satisfaction, defect reductions, eric reidenbach, market share, market value solutions, operational excellence, pricing, product/markets, quality, six sigma marketing, value, value streams, value tools, voice of the market | No Comments »
Wednesday, July 8th, 2009
In 2006, my partner, Reg Goeke and I wrote a book called Value – Driven Channel Strategy: A Lean Approach. One of the reviewers wrote that the authors were ahead of their time. Evidently he or she was right because I just read a great article (three years later) on ...
Posted in cost cutting, defect reductions, eric reidenbach, market share, market value solutions, operational excellence, product/markets, quality, six sigma marketing, top line revenue, value, voice of the market | No Comments »
Wednesday, June 3rd, 2009
There is grave concern about “Made in America” especially during this current economic downturn. There is little doubt that the manufacturing sector in the US will rebound. But when they do they will face an additional challenge – How to catalyze demand for their products?
Six Sigma has reached its limits ...
Posted in cost cutting, defect reductions, eric reidenbach, market share, market value solutions, over engineering, product/markets, quality, six sigma marketing, value, value proposition | 1 Comment »
Monday, June 1st, 2009
I came across this post on a web site the other day:
I’m putting together a scorecard for my company and I was wondering if there were any key metrics I was missing. I know this can vary quite a bit, depending on the business and what the current needs are, ...
Posted in cost cutting, defect reductions, eric reidenbach, market share, market value solutions, over engineering, product/markets, quality, six sigma marketing | 1 Comment »
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