Here We Go!

I write from the eye of the storm. It’s February and the weather is cold here in New York City.

I see it in your faces as you trudge through Grand Central Station, commuters’ faces worn and tired.

Most of you are struggling with loss; loss of customers, loss of colleagues and worst of all loss of hope.

In considering the idea of hope blogger Seth Godin said it best when reflecting on the Obama “change” campaign.

What Marketers Actually Sell

“Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water. What marketers sell is hope. The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply. The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door. Hope cures cynicism. Hope increases productivity. Hope needs no justification.”

So in order to replenish your spirit, your work, your network and your projects we bring you Customer Management IQ.

We are devoted to helping you get back on the map.

When you are out of ideas, we bring you a community of innovators to inspire and engage you

We want you to tap into the wisdom of crowds to improve your own work and the lives of your customers. Our mission is to provide tactical tools for you to replenish your brands and sail through 2009.

No matter if you are involved in the customer creation process or the management of customer relationships, we want to provide a forum to knowledge-share, learn and connect.

Here is to hope we can believe in!